The Real Cost "Little Lungs" Compilation

Published: 28 September 2020
on channel: Bryn Eff
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How can The Real Cost address to its audience about having smaller lungs through smoking? Just show them cutesy claymation with a little bit of gore, of course.


This was deliberately left out from my main Real Cost compilation, because these ads are of a completely different league than teenagers living through near-realistic horror of using tobacco.