Optimizing Amazon Product Images for SEO
The Basics of Amazon Product Images
Before we dive into the nitty-gritty of optimizing your Amazon product images, let's first understand the basic requirements and guidelines set by Amazon:
Image Types: Amazon allows multiple image types, including the main image, variant images, and lifestyle images. Each type has its purpose, so it's important to use them effectively.
Image Size and Resolution: Amazon recommends using images that are at least 1000 pixels on the longest side for product listings. High-resolution images are essential for showcasing product details.
Background: The background of your product images should be pure white (RGB 255,255,255). Avoid any additional text, graphics, or watermarks.
Image Format: Use JPEG format for your images. PNG and TIFF formats are not accepted.
Image Quality: Images should be professionally lit and in focus. They should accurately represent the product's color and texture.
File Naming: Amazon has specific rules for naming image files. Follow their guidelines to ensure your images are accepted without any issues.
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