Beyond the Beam: Inside the Sacramento Kings Fan Engagement Strategy presented by KAGR
The Sacramento Kings aim to turn each game at Golden 1 Center into a spectacle - and the Kings Victory Beam is certainly that! Beyond the beam, the Kings have seen a tremendous growth in participation in their Royalty Pass program through fan challenges, loyalty rewards, and more. Come hear more about the ticketing and marketing strategy, technology and data infrastructure, and KPIs that help the Kings light the beam off the court each night.