Evolution of Live Sports: Insights from Kiki Rice
With Kiki Rice – Starting Guard for the UCLA Bruins and Deirdre Thomas – Nielsen’s Chief Product Officer
Kiki Rice and Deirdre Thomas come together to discuss the shifting landscape of live sports.
Kiki speaks on her experience as a collegiate athlete and the growing popularity and influence of women’s sports. Check out this video to learn more about the future of live sports and the role of women athletes in shaping this dynamic industry.
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