Do This If You Can't Figure Our Your Target Audience: The New Way
In this video, I will demonstrate a unique method for identifying the target audience for a B2B service business. If you've been puzzling over whom to target for too long, I propose the following approach:
1. Examine your features and skills to understand what benefits they offer, which then translate into value. Value is essentially the problems you solve. Identify a problem that is significant enough to cause sleepless nights; for instance, the inability to acquire clients. It cannot simply be a 'nice to have'—it must be a necessity.
2. Determine client clusters (those with the most clients or the highest-paying clients) to find the problem-market fit.
3. Look for unconventional commonalities among these clients (hint: it doesn't have to be demographic; it could be anything).
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