What Is Marketing?
What is Marketing?
Making a poster for a grand play and spreading it? That's advertising.
Actors performing teasers around town? That's promotion.
When a scene accidentally leaks to the public and the news covers it - that's publicity.
Convincing the town council that this adds charm to the community event - that's public relations.
When the audience fills the theater, enjoys the show, asks questions, buys merchandise, and spends more money - that's sales.
And if you planned the whole thing, from poster to final curtain - that's marketing.
Did you know?
65% of marketers say generating traffic and leads is their biggest challenge (HubSpot).
Only about 22% of businesses are satisfied with their conversion rates (Econsultancy).
Digital advertising spending worldwide is projected to exceed $526 billion by 2024 (Statista).
Rethink your marketing.
It's not just selling a ticket; it's directing the entire play.