In this video, we explain the process of Measuring Tourism's Economic Impact and why it is essential for sustainable growth. Understanding tourism's contribution to GDP, employment, infrastructure, and revenue enables governments, businesses, and local communities to make informed decisions. We explore the tools and techniques used to evaluate tourism’s economic benefits, including direct, indirect, and induced impacts. Whether you're a policymaker, academic, or industry stakeholder, this video provides the knowledge you need to assess tourism’s financial footprint accurately and plan for long-term success.
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