Deep Dive: GTM API
Welcome to Deep Dive, GTM API. In this lesson, we're going to cover the Google Tag Manager API. It actually gives you direct access to Google Tag Manager. And not only will you see the basics of the API, but you'll see how others are using it to develop their own tools. Let's take a look. Alright, it's a deep dive! The GTM API. The lesson objectives for today are just to get a little bit of API awareness and introduce you to some new Google Tag Manager tools, actually called GTM tools.