Every Startup Has a Story
Class from True Ventures' 7th Annual True University: June 12-13, 2017 | #TrueU | True U is a two-day startup school fostering connection and entrepreneurial education across the True Ventures portfolio.
Teacher: Lesley Gold, Founder & CEO at SutherlandGold
Agenda:
Great stories teach us about the world in which we live and how that world works. Stories teach us our moral code, how we distinguish right from wrong.
Stop with the marketing babble and focus on great storytelling technique. Companies that control their stories control their destiny.
Learn how to identify and create the key elements of story, including character, setting, tone, mood, and plot. Write the story that anchors your company and gets people talking, believing, and acting.