Cultivating Emotional Loyalty
Class from True Ventures' 7th Annual True University: June 12-13, 2017 | #TrueU | True U is a two-day startup school fostering connection and entrepreneurial education across the True Ventures portfolio.
Teacher: Brad Olson, SVP of Member Experience at Peloton
Agenda:
Savvy consumers expect more from their favorite brands than a points-based loyalty program. They want a highly personalized, reciprocal relationship where they feel valued as members of a community.
Learn how to move beyond a transactional relationship with your customers to create real emotional loyalty and brand advocacy.