How Crocs Became a Fashion Statement | WSJ The Economics Of
Crocs stock soared during the pandemic as the footwear brand recorded $2.3 billion in revenue in 2021.
WSJ breaks down Crocs’s business strategy and explains how -- nearly two decades after the colorful clog first became a global fad -- the footwear company found its hold as the world’s most loved and hated shoe.
Illustration: Adele Morgan
0:00 Crocs and the pandemic
1:00 Crocs’ history
3:23 Crocs’ design
4:14 Collaborations
5:15 What’s next?
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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