Google Analytics 4: Sessionize like a boss
Google Analytics 4 sessionization is one of the hottest topics for digital marketing analysts. In a schema of GA 360 BigQuery each row corresponds to a single session, while in GA 4 each row corresponds to a single event. So now it is an analyst’s headache to define sessions and attribution models.
In this webinar, we will explore:
What are sessions and why markets still need them
Why you will be unpleasantly surprised by traffic_source field in GA4 BigQuery Export schema
How to create your own sessions from GA4 data in Google BigQuery
Book a demo to learn more https://www.owox.com/c/5aa