What is persuasion - how do you persuade people? How do they persuade you? If you have even agreed to something under pressure you have experienced possibly coercive methods. Are you emotional? Maybe that is the best tactic that works on you. Can you best follow a logical train of thought? We use tools of persuasion every day - often without realizing it.
It is a tool to change a mind, a habit or a belief.
For more information on this topic please check the Be the Change playlist!