Winning with Product Led Growth - Dan Adika (Co-founder & CEO, Walkme)
In today’s show we are excited to have Dan Adika, co-founder and CEO of WalkMe, a Digital Adoption Platform company. Dan started Walkme in 2011 when product-led adoption and growth wasn’t a thing. Dan grew the company from Zero to over $150M in ARR and just recently took the company public. If you want to build great products with product-led growth and bottoms-up sales motion, you don’t want to miss this episode.
Show Notes
0:00 Intro
01:21 Proud Of Getting WalkMe Public
02:28 Prepping For The Big Role
03:50 An Interesting Story Behind Starting WalkMe
08:39 An Action Starting With One Problem
10:43 Switching Inbound To Outbound In Marketing
12:51 Acumen’s Strategy To Focus On Product
14:15 Vitality - How To Get To The Top Of The Funnel?
17:13 When To Draw Focus On Conversion?
24:14 The 2014 Story
27:03 Glimpses On External Growth Of WalkMe
28:53 Dan’s Inclination Towards Business
29:33 Acclimatizing With Employees
30:34 Recipe Of Category Creation
34:05 Competitors Beautifies The Category
35:45 Hacks On Keeping Innovation Engine On
37:38 Tips To Improve On Product Adoption
40:04 Example: Slack
45:34 An Anticipation From Dan Adika