Rollercoaster, an ultra trail vision w/ Camille Bruyas, Baptiste Chassagne & Philipp Ausserhofer
Ultra trail running is more than a sport. It's a process. A life style that is full of ups and downs. Peaks and valleys. Victories and defeats. From the iconic UTMB to the historic Western States race, the young director Simon Dugué takes us behind the scenes of this extreme sport with Rollercoaster, his first cinema film. How? By contrasting the stories of three high-level athletes who dedicate their everyday lives to this passion, or should we say obsession. In this film, Camille Bruyas, Philipp Ausserhofer and Baptiste Chassagne are completely candid about their vision, their dreams and their quest for performance in ultra trail running. They have one common denominator – the desire to feel good about oneself and get off on the right foot. Or the other way round.
As a brand, we decided to co-produce Rollercoaster for the values and messages it conveys, but also because we strongly believed in it. We believe that in order to create products that are both comfortable and fulfil the performance needs of ultra trail runners, you have to know this sport well and the rollercoaster of emotions that are so characteristic of it. Fasten your seatbelts, because it's going to be a crazy ride!
To accompany this film, for several months our R&D team has been working with our athletes to complete this range and develop socks that are even more specifically adapted to ultra trail running. The fundamental question "what makes good ultra trail running socks?" has one universal response: it's socks you forget you're wearing! A reliable, comfortable, precision, breathable and ultra-durable pair of socks that make you forget that they're there when you're running so you can focus only on what matters – your enjoyment, your performance and your connection with nature! Welcome to the Trail Ultra sock : https://www.sidas.com/en/trail-runnin...
To find out more about the project behind the scenes we invite you to read more on our blog:
To discover the backstage of the film with @simondugue we invite you to watch his video :
🎥 : @simondugue
👩🎨 : Alice Baguet