Attribution Models: Default, Custom, Data-Driven and Funnel Based
In this video we'll briefly talk about attribution models:
Default and custom in Google Analytics
Data-driven in Google Analytics 360
Funnel based in OWOX BI
We'll also discuss their pros and cons in terms of different businesses.
Book a demo to learn more about OWOX BI https://www.owox.com/c/4ei
Want to learn more about advanced attribution models? Watch our webinar Attribution Modeling 101 https://www.owox.com/c/3fi
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