How conversion modeling helps to measure marketing efficiency in a post-cookie world
Nowadays, privacy regulations, restrictions on cookie use, and cross-browser customer journeys prevent us from observing the customer path between advertising interactions and conversions. Up to 50% of conversions have the wrong traffic source. And because of consent mode and the demise of third-party cookies, you lose even more data.
As a result, marketers make decisions based on incorrect data, allocate the budget inefficiently, and struggle to prove and measure marketing ROI.
In this webinar, we will cover the basic questions to get started with conversion modeling.
Book a demo to learn more https://www.owox.com/c/5aa