Eliminate blind spots in your digital marketing in 2023
Management in a digital marketing team is about data-driven decision making. Nowadays cookies-, privacy- and martech restrictions make measurement harder and blind spots bigger. Once disregarded it increases cost of acquisition and makes it harder to prove marketing value.
During the webinar we will reveal top blind spots in digital marketing in 2023 you have to be aware about, the ways to estimate business impact and best practices to handle them.
The blind spots we’ll talk about:
How to close the loop between marketing and revenue, and estimate acquisition campaigns from a real business value perspective
High probability that a significant proportion of conversions come from Direct / None. Thus it is almost impossible to understand from which sources these conversions truly come from
GDPR and CCPA consent requirements that lead to unknown traffic sources and discrepancy between CRM and digital analytics data
Useful materials:
How to set up analytics for a post-cookie world https://www.owox.com/c/5cp
How conversion modeling helps to measure marketing efficiency in a post-cookie world https://www.owox.com/c/5cq
SUCCESS STORIES
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19% https://www.owox.com/c/3gs
Darjeeling’s Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company’s Website before Buying Offline https://www.owox.com/c/3d4
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget https://www.owox.com/c/5cs
Book a demo to learn more https://www.owox.com/c/5aa