Deep Dive Using Cookies in GTM
Welcome to Deep Dive, Setting Cookies in GTM. Did you know that GTM can actually be used to set cookies? It's true. And in this lesson we're going to cover why you might want to do that, how to actually set the cookies, and even how to read existing cookies. Let's take a look. All right, it's a deep dive using cookies in Google Tag Manager. The lesson objectives for today, actually twofold. First we're going to talk about how to actually set a cookie in Google Tag Manager. We're going to show you how to do that with a custom HTML tag.