Custom Event Listeners
Using Google Tag Manager’s auto-event tracking is great when you want to measure clicks and form submissions. But what if you want to measure interactions with your form? Or when the user hovers over an image but doesn’t click it? Or how much time the user actually spent on the page? You’ll need to create your own event listeners for these use cases.
This lesson will cover:
How the JavaScript event handling model works – and how you can utilize it to fix issues with tracking form submissions, for example.
What different types of browser events can be tracked – and just how much potential there is in tracking these with Google Tag Manager.
How to build your own event listeners – because sometimes GTM’s own native auto-event listeners are simply not enough.