Welcome to Gen-Z's Show-Off Culture!
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Welcome to Gen-Z's world of show-off culture, where the desire to flaunt luxury items like iPhones, sneakers, and concert tickets has taken centre stage. A viral video of a boy from a small town in Uttar Pradesh going on a hunger strike for an iPhone reflects a broader trend: even in smaller cities, people crave status symbols. In 2023, 90 lakh iPhones were sold in India, with 60% of sales coming from Tier-2 and Tier-3 cities. But what is the psychology behind this? Why are so many Gen-Zs now caught in a cycle of spending beyond their means? That is what we shall understand in this video.
📃Sources:
https://docs.google.com/document/d/1L...
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