Building a Brand That Sticks
Class from True Ventures' 8th Annual True University: June 13-14, 2018 | #TrueU is a two-day startup school fostering connection and entrepreneurial education across the True Ventures portfolio.
Teacher: Zim Ugoshukwu, Founder of Travel Noire
Agenda:
Building a brand that sticks, one with recognizable voice and products customers rave about, has long been a mysterious phenomenon in the startup world. There is one thing that changes that and it's virtually free. In this session, you'll learn about product-market fit, storytelling, differentiation, and building an audience that just can't stop coming back for more.