Modern Selling: Buyer-Centric Storytelling
Class from True Ventures' 8th Annual True University: June 13-14, 2018 | #TrueU is a two-day startup school fostering connection and entrepreneurial education across the True Ventures portfolio.
Teacher: Kristina McMillan, VP of Research at TOPO
Agenda:
By now we've all heard that telling stories is the most powerful way to communicate a message, but how do you decide which story to tell? This session will focus on a framework for creating stories to connect with your prospects and customers. This will be a highly interactive session, so expect to leave with real examples of stories that your team can use immediately.